- Zara has changed its logo for the second time in the company's 45-year history.
- While its new logo is still just the brand's name in capital letters, the fast-fashion retailer replaced its iconic spaced-out logo with overlapping letters.
- The subtle change was designed by advertising agency Baron & Baron.
- The new logo seems to be drawn by Baron & Baron founder Fabien Baron, whose signature typography features overlapping bold black letters on white space.
For the second time in its 45-year history, Zara has changed its logo. Unexpectedly, the Spanish fast-fashion retailer replaced its recognizable spaced branding with a new overlapped look on its website and social media accounts.
Designed by advertising agency Baron & Baron, the new logo connects the letters of Zara and adds accentuated curves to the "Z" and "R." This is the second time the Inditex retailer has changed its logo, the first time being in 2010 with the addition of spacing. The new overlapping look seems to be drawn from French editor, Artistic Director and Baron & Baron founder, Fabien Baron's signature typography.
Read more: Kate Spade has made major changes to its signature logo and it will change the way its handbags look
Take a look at Zara's new logo below and let us know what you think about the change.
For more contemporary fashion news, Moncler recently opened a new flagship at Singapore's Marina Bay Sands complex.
The new Zara logo is Fabien Baron being Fabien Baron, a typography he first used for Harper’s Bazaar in the early 1990s and seen consistently since https://t.co/xN9Bt0Cq91pic.twitter.com/JfhzH69jz7
— Gareth Hague (@gareth_hague) January 27, 2019
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